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Sunday 03 January, 2010

how UGGs are marketed is toward high schoolers

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I went grocery shopping the other day, ugg slipperslike I do every now and then when I realize all I have left to eat is cereal and canned beans. As I was perusing the local peaches and organic tomatoes I happened to glance down to see a pair of UGG Classic Tall boots in Chestnut. Now, this story might be more interesting if they were just hanging out in the veggie aisle and just happened to be my size and we lived happily ever after, but sadly that is not the case. However, I was very pleased to glance up and see that the woman wearing them was not a Jessica/Felicity/Britney looking blond with pencil straight hair and a skirt so small it's barely a handkerchief. No, this was a mature woman, in nice casual wear, sporting her genuine UGGs on a trip to the market.

This is inspiring! So much of how ugg chocolate boots UGGs are marketed is toward high schoolers and those who want to be them. It's about time that women (and men) of ALL ages embrace this comfort trend! So come on, people of all ages! Let's grab a pair of Classic Short in a fabulous new color like Eggplant, or the Classic Tall in Mulberry and go peruse some beautiful produce at your local Farmers Market!






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